From 130K to 1.1M Impressions in 90 Days / 8.6x Growth in Search Impressions in 3 Months

Kondo is a LinkedIn inbox managment tool built from its founder Mitchell’s frustration with missed messages. It behaves like Superhuman for LinkedIn—speedy, reliable, and never at risk of getting an account banned.

Users who discovered Kondo through friends said it was exactly what they had been looking for. One common theme on calls was, “I actually tried looking for something like this before and never found you!”. Some even tried 5-10 different searches for something like that and never found Kondo. These referrals kept the product alive, but it was clear that search traffic was almost nonexistent.

That’s when they approached us. To get Kondo on the radar, we experimented with a few things: fix the site so Google could read it, created focused solution pages, and publish content that matches the exact phrases sales teams and recruiters type every day.

If you wondered how things went, here’s the TLDR: it worked so well that Mitchell, the man himself, brought us more customers.

Fixing the basics

When we first looked under the hood, the site had helpful content but Google did not pick it up. The pages had Kondo’s name written all over it but missed the terms people actually search for, like “Linkedin inbox management”.

We ran a full technical audit, rewrote titles and descriptions, and got Kondo properly indexed. Then we built programmatic SEO pages targetting the different ways people:

describe their problem (ie lost opportunities in LinkedIn inbox, managing spam messages on Linkedin for founders)
describe a potential solution to their problem (ie personal CRM, shortcuts for LinkedIn Inbox, message templates on LinkedIn)
describe their goals (ie scheduling follow up messages on LinkedIn, getting to Inbox Zero on LinkedIn)

Programmatic SEO Pages for Kondo At the same time, we began publishing new posts aimed at the exact problems their users face. With those in place, CEOs, sales teams, recruiters searching for a better way to manage their Linkedin messages now land on pages with clear calls to action and copy that speaks their language.

Early movement

The results came quickly. Solution pages started ranking within weeks. Impression and clicks climbed across the board, with the term “Linkedin inbox management” moving from an average position of 5 to 4.

To help visitors convert, we paired machine-friendly SEO with human-focused design. Landing pages loaded fast, carried concise copy, and guided readers smoothly to sign up. Each page was created with principles borrowed from conversion optimization (CRO), search engine optimization (SEO) and generative engine optimization (GEO).

Doubling down

With traffic growing, we created bottom-of-funnel pages for high-intent searches like “CEO linkedin tools”. These pages caught people who were motivated and ready to act.

The payoff

First 3 months:

3-month impressions grew 8.6x: 130K → 1.1M
3-month clicks doubled: 5K → 10K

Organic visitors passed 1.4K per month
Page views jumped 810%

From almost invisible in search to more than 1M impressions in just 3 months

In the following months:

Organic traffic increased from near-zero to over 2.8k
DR increased from 23 to over 43 over 6 month period

Large amount of traffic from ChatGPT, Perplexity, Claude & Gemini

What we learned

The 3-month sprint gave us plenty to test and validate.

Here’s what stood out:

People searching for a tool like Kondo use simple terms that companies often overlook
Pages built for those exact phrases convert far better than broad content.
Small, consistent changes made week after week add up to big gains.

What’s next

With SEO now a reliable growth engine, the next move is to push further into high-intent keywords. We’ll publish more focused blog posts, sharpen the best-performing pages, and build Kondo’s presence in AI search so people can discover it wherever they start their hunt for a LinkedIn inbox solution.